The Monster is taking control

The US release of Mr. Monster is now less than a week away, and I couldn’t be more excited. I got two boxes of books in the mail on Monday, both paperback and hardback, and I have to say it’s just a gorgeous book—pure white, with a couple of ridged slashes and an austere knife blade, and just a tiny drop of blood. It captures the book perfectly, suggesting a blank, emotionless slate and the capacity for, but not the presence of, violence. It’s like the difference between kinetic energy and potential energy—potential energy is so much more frightening because you never know when or where it’s going to go.

My signing tour will take me down the west coast, just like last time, but this time we’re adding some Midwestern locations including Minnesota, Ohio, and more. My schedule is still incomplete, but as soon as I have them finalized I add each event to the calendar on the left side of my website. The first weekend of events is in Seattle and Portland, so if you’re in the area please drop by and say hi. I’ve decided to offer an extra incentive this time around: anyone who comes to an event wearing one of our T-shirts will get a free magnet with a full list of John’s rules. They’re perfect for sticking those special papers to your fridge, like restraining orders, covert photos of your neighbors, and any shopping list containing duct tape.

And speaking of shirts, we have an awesome new one. John Cleaver’s rules, and his struggle for self control, is a major theme in Mr. Monster, so we’ve made it the primary motif of all the new swag. Whereas the I Am Not a Serial Killer shirt was black and covered with spooky type, the Mr. Monster shirt is white and simple, just like the book cover, with the title on the front and the rules on the back. Imagine how pleased people will be when they stand behind you in lines and learn that you’ve decided to stop torturing animals! This is a shirt where everybody wins.

While you’re browsing through the catalog, take a look at some of the other new items we’ve put up. If you love the list of rules but want something more permanent, how about a mounted poster? My friend the state social worker is getting one for his office—think what it could do for yours! You’d get a lot less questions about what you did over the weekend, if nothing else. Or let’s say you want something even larger: how about a rugged vinyl sticker for your garbage can that says “Clayton County Medical Disposal, Human Body Parts Only” in six inch letters? Your neighbors will be delighted that you’re finally separating your trash.

9 Responses to “The Monster is taking control”

  1. I certainly hope you plan on hitting the L.A. area on that tour at some point. I’ve got both books waiting for signatures. And, I must say, I do like the new t-shirt, and hearing you talk about the US cover for “Mr. Monster” above gives me a new appreciation for it. In the review of it on my blog, I mentioned that I liked the UK cover better, but I think I’m seeing the coolness of the US version after that explanation.

    Keep up the good work. Can’t wait for “I Don’t Want to Kill You!”

  2. Clever T-shirt idea. Look forward to reading Mr. Monster once I get a copy.

  3. T.J. says:

    Yes! Mr. Monster will be here soon. More lessons to learn…I mean…uh…

  4. David Hill says:

    Any chance you’ll be making a stop in the Bay Area?

  5. Chris says:

    Mr. Monster T-shirt
    Long Sleeve
    Purchased!
    I could not resist. Maybe I need some similar rules.

  6. Christian says:

    Did you use to work in advertising or something? ‘Cuz… damn. You definitely sold me on, at the very least, a shirt.

  7. Martin says:

    While the new t-shirt is cool and all, I can’t help but feel that Dan’s name on the knife kinda ruins it.
    I really liked the “I am not a serial killer” shirt because where I live, I am pretty much the only one who knows that it is in fact a book, and that made it much more fun.
    While this one, with Dan’s name on it, is more obviously from a book.

  8. Lynda says:

    Martin I can understand where you are coming from. I can check with Dan and see if we can make it an option to not have his name just have the knife. Would that help?

  9. Martin says:

    Sure:)
    Now, I understand that Dan would want his name there for marketing purposes and whatnot. I just think it could be placed somewhere else so it wouldn’t disturb the logo.
    Like on the IANASK shirt, the website was written way down at the bottom, and that was great.

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